You Need a CFO
The first blog post reminds me of an anecdote I’ve heard many times related to music. A band gets discovered and prepares to publish its first album. The band has been working on its music for years, narrowing a catalog of work down to just eight songs. Naturally, those are going to be the best eight songs, making the album akin to a greatest hits collection! Then comes the record deal, and their contract requires them to create eight new songs within a very compressed timeframe. The second album comes out but doesn’t receive the same acclaim. Is that really how it works?
As this is my first post, I want to share thoughts I’ve been reflecting on for years. However, my thinking is rooted in abundance. With an abundant mindset, I believe creativity doesn’t run out, nor is it rationed over time. The more you create, the more creative you become.
My worldview is based on the Bible, which teaches that we are created in the image of a being who speaks the language of reality. God speaks things into existence. As reflections of this, we were made to create, and our capacity to do so is endless. Therefore, creativity begets creativity!
One deep spiritual principle I’ve observed repeatedly is that you attract not what you want, but what you are. Creativity is no exception. The more you exude creativity, the more it flows to you.
Many years ago, I worked in the timeshare division of a Fortune 100 hospitality company. I was making very good money, loved my job, and respected the management. One day, during a conversation with my boss, he mentioned that he could earn much more by adding value to multiple companies. I was shocked! That path had never occurred to me, and in my mind, I interpreted it as “time-share CFO services.” At that moment, it felt as if I had invented the concept.
Of course, that’s far from true—I’m not even sure if I was the one who came up with the idea. Maybe I just understood what my boss was explaining. Regardless, the concept resonated so deeply with me that it felt like my own. Over the years, I’ve been able to build upon it, refine it, and make it my own.
This brings me to the two main points of this post: first, why you need a CFO, and second, why a fractional CFO is the best investment for your small company.
Why you need a CFO:
For most small companies, a full-time CFO is unaffordable. Yet many entrepreneurs desperately need the perspective of a financial professional. Companies with financial guidance have a far higher success rate. With a CFO and a CEO (Chief Entrepreneurial Officer), your company begins to form a board of directors that drives focus and strategic thinking. As a CEO, you need intentional time and people to pull you out of 24/7 problem-solving mode.Why a fractional CFO is the best investment:
My boss could have earned far more by creating greater value. When I work with clients on a fractional basis, I learn their systems, address their challenges, and provide tailored guidance. I gain almost a year of experience with each client, as if their business were my full-time job. Multiply this by a dozen or more clients annually, and you can see why fractional CFOs bring the equivalent of hundreds of years of experience.
As my client, you benefit from this collective experience and my network of resources, which provides deep knowledge and unique perspectives on countless issues. Whether your business is in its early stages or scaling up, the combination of broad expertise and cost efficiency makes it clear: YouNeedACFO.
