Selling relationships
Two things that really appeal to me are story and relationship. Couple them together and you have a very powerful combination. Over the years, the clients I enjoy working with the most have a great story. This story can be their product but not always. Sometimes, it’s the entrepreneurs personal “why” or what they overcame, against the odds, to get to the point where they are! Possibly, the client is working on a new drug to conquer a previously incurable disease, but just as likely is a grown child of a parent who worked two jobs to keep the lights on and food on the table. Even more often, it’s just someone doing the ordinary in an extraordinary way. The one thing they all have in common is that they all have a story! And in that story, the business owner is the HERO! Why? Because the only reality that any of us can know is first person! Everyone else is just a character in that reality!
To you, You Need a CFO is simply a character in YOUR story. We act as a guide along your journey, a resource. Although we have knowledge and experience involving most situations you may encounter, we have found the vast majority of gains come from structure and intentionality through a collaboration in utilizing our services. Through our structured guidance we will regularly review, monitor, and adjust as needed. This regular dedicated time is a simple but highly effective method to obtaining the business you want.
Simple, but not easy, is a key concept of life. If we are trying to lose weight, eat healthier, or get more sleep, all of these things have very simple solutions but NOT very easy solutions! In relationship, using our collaboration method, we are able to help you state your goals, clearly see what these goals will take to accomplish, and get your buy-in to the those goals. Along with this, we develop metrics, procedures, and controls so that the output of your business and the efforts of your staff are your goals!
The highest and best use of relationship and story is shared experience. At You Need a CFO, through shared experience, we want to help you achieve your desired outcome, visibility into your practice, or dedicating your focused energy right where it is needed. Relationship allows us to do more, do better together and that’s why…You Need a CFO!
